Privacy policy

Preamble

With the following privacy policy, we would like to inform you about which types of your personal data (hereinafter also referred to as "data" for short) we process, for what purposes and to what extent. This privacy policy applies to all processing of personal data carried out by us, both in the context of providing our services and in particular on our websites, in mobile applications and within external online presences, such as our social media profiles (hereinafter collectively referred to as the "online offering").

The terms used are not gender-specific.

Last updated: 1 February 2024

Table of contents

• Preamble
• Controller
• Overview of processing operations
• Relevant legal bases
• Security measures
• Rights of data subjects
• Use of cookies
• Business services
• Providers and services used in the course of business
• Payment procedures
• Provision of the online offering and web hosting
• Registration, login and user account
• Blogs and publication media
• Contact and enquiry management
• Communication via messenger
• Newsletter and electronic notifications
• Marketing communication via email, post, fax or telephone
• Prize draws and competitions
• Surveys and questionnaires
• Web analytics, monitoring and optimisation
• Online marketing
• Customer reviews and rating procedures
• Presences on social networks (social media)
• Plugins and embedded functions and content

Controller

Knud Röder & Fynn Kuhlemann,
Roeder & Kuhlemanns SpeicherArt GbR
Am Speicher 3
24239 Achterwehr

Email address: kontakt@speicherart.de Telephone: 01785796290

Overview of processing operations

The following overview summarises the types of data processed and the purposes of their processing, and refers to the data subjects concerned.

Types of data processed

• Inventory data.
• Payment data.
• Contact data.
• Content data.
• Contract data.
• Usage data.
• Meta, communication and procedural data.
• Event data (Facebook).

Categories of data subjects

• Customers.
• Prospective customers.
• Communication partners.
• Users.
• Prize draw and competition participants.
• Business and contractual partners.
• Participants.

Purposes of processing

• Provision of contractual services and fulfilment of contractual obligations.
• Contact requests and communication.
• Security measures.
• Direct marketing.
• Reach measurement.
• Tracking.
• Office and organisational procedures.
• Conversion measurement.
• Managing and responding to enquiries.
• Conducting prize draws and competitions.
• Feedback.
• Marketing.
• Profiles with user-related information.
• Provision of our online offering and user-friendliness.
• Information technology infrastructure.

Relevant legal bases

Relevant legal bases under the GDPR: Below you will find an overview of the legal bases of the GDPR (General Data Protection Regulation, in German "DSGVO") on the basis of which we process personal data. Please note that, in addition to the provisions of the GDPR, national data protection regulations may apply in your or our country of residence or domicile. Should more specific legal bases be relevant in individual cases, we will inform you of these in this privacy policy.

• Consent (Art. 6(1) sentence 1 point (a) GDPR) - The data subject has given consent to the processing of personal data relating to them for one or more specific purposes.
• Performance of a contract and pre-contractual enquiries (Art. 6(1) sentence 1 point (b) GDPR) - Processing is necessary for the performance of a contract to which the data subject is party, or in order to take steps at the request of the data subject prior to entering into a contract.
• Legal obligation (Art. 6(1) sentence 1 point (c) GDPR) - Processing is necessary for compliance with a legal obligation to which the controller is subject.
• Legitimate interests (Art. 6(1) sentence 1 point (f) GDPR) - Processing is necessary for the purposes of the legitimate interests pursued by the controller or by a third party, except where such interests are overridden by the interests or fundamental rights and freedoms of the data subject which require the protection of personal data.

National data protection regulations in Germany: In addition to the data protection regulations of the GDPR, national data protection regulations apply in Germany. These include in particular the Act on Protection against the Misuse of Personal Data in Data Processing (German Federal Data Protection Act, "Bundesdatenschutzgesetz" – BDSG). In particular, the BDSG contains special provisions on the right of access, the right to erasure, the right to object, the processing of special categories of personal data, processing for other purposes and transmission, as well as automated individual decision-making, including profiling. Furthermore, the data protection laws of the individual German federal states may apply.

Note on the applicability of the GDPR and the Swiss FADP: This privacy notice serves to provide information both in accordance with the Swiss Federal Act on Data Protection (Swiss FADP, "DSG") and in accordance with the General Data Protection Regulation (GDPR). For this reason, please note that, owing to its broader territorial application and comprehensibility, the terminology of the GDPR is used. In particular, instead of the terms "processing" of "personal data" ("Bearbeitung" von "Personendaten"), "overriding interest" and "particularly sensitive personal data" used in the Swiss FADP, the terms "processing" of "personal data" as well as "legitimate interest" and "special categories of data" used in the GDPR are employed. However, the legal meaning of the terms will continue to be determined in accordance with the Swiss FADP within the scope of its applicability.

Security measures

In accordance with the legal requirements and taking into account the state of the art, the costs of implementation and the nature, scope, context and purposes of processing, as well as the varying likelihood and severity of the risk to the rights and freedoms of natural persons, we implement appropriate technical and organisational measures to ensure a level of security appropriate to the risk.

The measures include, in particular, safeguarding the confidentiality, integrity and availability of data by controlling physical and electronic access to the data, as well as access to, input of, transfer of, securing the availability of and separation of the data. Furthermore, we have established procedures to ensure that data subjects' rights can be exercised, that data is erased and that responses are made to threats to the data. We also take the protection of personal data into account as early as the development or selection of hardware, software and procedures, in accordance with the principle of data protection by design and by default.

Rights of data subjects

Rights of data subjects under the GDPR: As a data subject, you are entitled to various rights under the GDPR, which arise in particular from Art. 15 to 21 GDPR:

• Right to object: You have the right to object at any time, on grounds relating to your particular situation, to the processing of personal data concerning you which is carried out on the basis of Art. 6(1)(e) or (f) GDPR; this also applies to profiling based on these provisions. Where personal data concerning you is processed for direct marketing purposes, you have the right to object at any time to the processing of personal data concerning you for the purposes of such marketing; this also applies to profiling insofar as it is related to such direct marketing.
• Right to withdraw consent: You have the right to withdraw any consent you have given at any time.
• Right of access: You have the right to obtain confirmation as to whether data concerning you is being processed, and to access this data as well as further information and a copy of the data in accordance with the legal requirements.
• Right to rectification: In accordance with the legal requirements, you have the right to request the completion of data concerning you or the rectification of inaccurate data concerning you.
• Right to erasure and restriction of processing: In accordance with the legal requirements, you have the right to request that data concerning you be erased without undue delay, or alternatively to request the restriction of the processing of the data in accordance with the legal requirements.
• Right to data portability: You have the right to receive the data concerning you which you have provided to us in a structured, commonly used and machine-readable format in accordance with the legal requirements, or to request its transmission to another controller.
• Complaint to a supervisory authority: Without prejudice to any other administrative or judicial remedy, you have the right to lodge a complaint with a supervisory authority, in particular in the Member State of your habitual residence, place of work or place of the alleged infringement, if you consider that the processing of personal data concerning you infringes the provisions of the GDPR.

Use of cookies

Cookies are small text files or other storage markers that store information on end devices and read information from end devices. For example, to store the login status in a user account, the contents of a shopping basket in an e-shop, the content accessed or the functions used in an online offering. Cookies can also be used for various purposes, e.g. for the functionality, security and convenience of online offerings and for creating analyses of visitor flows.

Notes on consent: We use cookies in accordance with the statutory provisions. We therefore obtain prior consent from users, except where this is not required by law. In particular, consent is not necessary if the storage and reading of information, including cookies, is strictly necessary in order to provide users with a telemedia service (i.e. our online offering) that they have expressly requested. Strictly necessary cookies generally include cookies with functions that serve the display and operability of the online offering, load balancing, security, the storage of users' preferences and choices, or similar purposes related to the provision of the main and secondary functions of the online offering requested by users. The revocable consent is clearly communicated to users and contains information on the respective use of cookies.

Notes on legal bases under data protection law: The legal basis under data protection law on which we process users' personal data with the help of cookies depends on whether we ask users for consent. If users consent, the legal basis for processing their data is the consent given. Otherwise, the data processed with the help of cookies is processed on the basis of our legitimate interests (e.g. in the commercial operation of our online offering and the improvement of its usability) or, if this is done in the context of fulfilling our contractual obligations, if the use of cookies is necessary in order to fulfil our contractual obligations. We explain the purposes for which cookies are processed by us in the course of this privacy policy or as part of our consent and processing procedures.

Storage period: With regard to the storage period, a distinction is made between the following types of cookies:

• Temporary cookies (also: session cookies): Temporary cookies are deleted at the latest after a user has left an online offering and closed their end device (e.g. browser or mobile application).
• Permanent cookies: Permanent cookies remain stored even after the end device has been closed. For example, the login status can be saved or preferred content can be displayed directly when the user visits a website again. Likewise, user data collected with the help of cookies can be used for reach measurement. Unless we provide users with explicit information on the type and storage period of cookies (e.g. when obtaining consent), users should assume that cookies are permanent and that the storage period may be up to two years.

General information on withdrawal and objection (so-called "opt-out"): Users may withdraw the consent they have given at any time and object to the processing in accordance with the legal requirements. To do so, users can, among other things, restrict the use of cookies in their browser settings (although this may also restrict the functionality of our online offering). An objection to the use of cookies for online marketing purposes can also be declared via the websites https://optout.aboutads.info and https://www.youronlinechoices.com/ .

Cookie settings / option to object:

https://pandectes.io/

• Legal bases: Legitimate interests (Art. 6(1) sentence 1 point (f) GDPR). Consent (Art. 6(1) sentence 1 point (a) GDPR).

Further information on processing operations, procedures and services:

• Processing of cookie data on the basis of consent: We use a consent management procedure: a procedure for obtaining, logging, managing and withdrawing consent, in particular for the use of cookies and similar technologies for storing, reading and processing information on users' end devices and for processing such information, within the framework of which users' consent to the use of cookies, or to the processing operations and providers named within the consent management procedure (procedure for obtaining, logging, managing and withdrawing consent, in particular for the use of cookies and similar technologies for storing, reading and processing information on users' end devices and for processing such information), can be obtained and managed and withdrawn by users. The declaration of consent is stored so that it does not have to be requested again and so that consent can be proven in accordance with the legal obligation. Storage may take place on the server side and/or in a cookie (a so-called opt-in cookie, or using comparable technologies) in order to be able to assign the consent to a user or their device. Subject to individual information on the providers of cookie management services, the following information applies: The consent may be stored for up to two years. A pseudonymous user identifier is created and stored together with the time of consent, information on the scope of the consent (e.g. which categories of cookies and/or service providers) and the browser, system and end device used; Legal bases: Consent (Art. 6(1) sentence 1 point (a) GDPR).

Business services

We process the data of our contractual and business partners, e.g. customers and prospective customers (collectively referred to as "contractual partners"), in the context of contractual and comparable legal relationships and associated measures, and in the context of communication with contractual partners (or pre-contractually), e.g. in order to respond to enquiries.

We process this data in order to fulfil our contractual obligations. These include, in particular, the obligations to provide the agreed services, any update obligations and remedies in the event of warranty claims and other service disruptions. In addition, we process the data to safeguard our rights and for the purposes of the administrative tasks associated with these obligations and the organisation of our company. Furthermore, we process the data on the basis of our legitimate interests in proper and commercially sound business management and in security measures to protect our contractual partners and our business operations from misuse and from threats to their data, secrets, information and rights (e.g. for the involvement of telecommunications, transport and other auxiliary services as well as subcontractors, banks, tax and legal advisers, payment service providers or tax authorities). Within the framework of applicable law, we only disclose the data of contractual partners to third parties to the extent necessary for the aforementioned purposes or to fulfil legal obligations. Contractual partners are informed about further forms of processing, e.g. for marketing purposes, within the scope of this privacy policy.

We inform contractual partners which data is required for the aforementioned purposes before or during data collection, e.g. in online forms, by means of special marking (e.g. colours) or symbols (e.g. asterisks or similar), or in person.

We erase the data after the expiry of statutory warranty and comparable obligations, i.e. generally after 4 years, unless the data is stored in a customer account, e.g. for as long as it must be retained for statutory archiving reasons. The statutory retention period is ten years for documents relevant to tax law as well as for commercial books, inventories, opening balance sheets, annual financial statements, the work instructions and other organisational documents necessary for understanding these documents, and accounting vouchers, and six years for commercial and business letters received and reproductions of commercial and business letters sent. The period begins at the end of the calendar year in which the last entry was made in the book, the inventory, the opening balance sheet, the annual financial statements or the management report were prepared, the commercial or business letter was received or sent or the accounting voucher was created, or in which the record was made or the other documents were created.

Insofar as we use third-party providers or platforms to provide our services, the terms and conditions and privacy notices of the respective third-party providers or platforms apply in the relationship between users and the providers.

• Types of data processed: Inventory data (e.g. names, addresses); payment data (e.g. bank details, invoices, payment history); contact data (e.g. email, telephone numbers); contract data (e.g. subject matter of the contract, term, customer category); usage data (e.g. websites visited, interest in content, access times); meta, communication and procedural data (e.g. IP addresses, time information, identification numbers, consent status).
• Data subjects: Customers; prospective customers. Business and contractual partners.
• Purposes of processing: Provision of contractual services and fulfilment of contractual obligations; security measures; contact requests and communication; office and organisational procedures; managing and responding to enquiries; conversion measurement (measuring the effectiveness of marketing measures). Profiles with user-related information (creation of user profiles).
• Legal bases: Performance of a contract and pre-contractual enquiries (Art. 6(1) sentence 1 point (b) GDPR); legal obligation (Art. 6(1) sentence 1 point (c) GDPR). Legitimate interests (Art. 6(1) sentence 1 point (f) GDPR).

Further information on processing operations, procedures and services:

• Customer account: Customers can create an account within our online offering (e.g. a customer or user account, "customer account" for short). If registration of a customer account is required, customers will be informed of this as well as of the information required for registration. Customer accounts are not public and cannot be indexed by search engines. As part of registration and subsequent logins and uses of the customer account, we store customers' IP addresses together with the access times in order to be able to prove registration and prevent any misuse of the customer account. If the customer account has been terminated, the customer account data will be erased after the date of termination, unless it is retained for purposes other than provision in the customer account or must be retained for legal reasons (e.g. internal storage of customer data, order transactions or invoices). It is the customers' responsibility to back up their data upon termination of the customer account; Legal bases: Performance of a contract and pre-contractual enquiries (Art. 6(1) sentence 1 point (b) GDPR).
• Economic analyses and market research: For business reasons and in order to be able to identify market trends and the wishes of contractual partners and users, we analyse the data available to us on business transactions, contracts, enquiries, etc., whereby the group of data subjects may include contractual partners, prospective customers, customers, visitors and users of our online offering. The analyses are carried out for the purposes of business evaluations, marketing and market research (e.g. to determine customer groups with different characteristics). In doing so, we may, where available, take into account the profiles of registered users together with their details, e.g. on services used. The analyses serve us alone and are not disclosed externally, unless they are anonymous analyses with aggregated, i.e. anonymised, values. Furthermore, we take the privacy of users into account and process the data for analysis purposes as pseudonymously as possible and, where feasible, anonymously (e.g. as aggregated data); Legal bases: Legitimate interests (Art. 6(1) sentence 1 point (f) GDPR).
• Online shop, order forms, e-commerce and delivery: We process the data of our customers in order to enable them to select, purchase or order the chosen products, goods and associated services, as well as their payment and delivery or performance. Where necessary for the execution of an order, we use service providers, in particular postal, freight forwarding and shipping companies, to carry out delivery or performance for our customers. We use the services of banks and payment service providers to process payment transactions. The required information is marked as such in the course of the order or comparable purchase process and includes the information required for delivery or provision and invoicing, as well as contact information so that we can consult you if necessary; Legal bases: Performance of a contract and pre-contractual enquiries (Art. 6(1) sentence 1 point (b) GDPR).
• Craft services: We process the data of our customers and clients (hereinafter uniformly referred to as "customers") in order to enable them to select, purchase or commission the chosen services or works and associated activities, as well as their payment and delivery or execution or provision.
  The required information is marked as such in the course of the commissioning, ordering or comparable conclusion of a contract and includes the information required for delivery and invoicing, as well as contact information so that we can consult you if necessary; Legal bases: Performance of a contract and pre-contractual enquiries (Art. 6(1) sentence 1 point (b) GDPR).

Providers and services used in the course of business

In the course of our business activities, we use additional services, platforms, interfaces or plug-ins from third-party providers ("services" for short) in compliance with the legal requirements. Their use is based on our interests in proper, lawful and - This text section must be unlocked with a premium licence. - premiumtext premiumtext premiumtext premiumtext premiumtext premiumtext premiumtext premiumtext premiumtext premiumtext

• Types of data processed: Inventory data (e.g. names, addresses); payment data (e.g. bank details, invoices, payment history - This text section must be unlocked with a premium licence. - premiumtext premiumtext ); contact data (e.g. email, telephone numbers); content data (e.g. entries in online forms); contract data (e.g. subject matter of the contract, term, customer category - This text section must be unlocked with a premium licence. - premiumtext premiumtext ).
• Data subjects: Customers; prospective customers; users (e.g. website visitors, users of - This text section must be unlocked with a premium licence. - premiumtext premiumtext premiumtext ). Business and contractual partners.
• Purposes of processing: Provision of contractual services and fulfilment of contractual obligations. Office and organisational procedures.
• Legal bases: Legitimate interests (Art. 6(1) sentence 1 point (f) GDPR).

Payment procedures

In the context of contractual and other legal relationships, on the basis of legal obligations or otherwise on the basis of our legitimate interests, we offer data subjects efficient and secure payment options and, for this purpose, use additional service providers in addition to banks and credit institutions (collectively "payment service providers").

The data processed by the payment service providers includes inventory data, such as name and address, bank data, such as account numbers or credit card numbers, passwords, TANs and checksums, as well as contract, amount and recipient-related information. This information is necessary in order to carry out the transactions. However, the data entered is only processed by and stored with the payment service providers. This means that we do not receive any account or credit card-related information, but only information confirming or rejecting the payment. Under certain circumstances, the payment service providers may transmit the data to credit agencies. The purpose of this transmission is to verify identity and creditworthiness. In this regard, we refer to the terms and conditions and privacy notices of the payment service providers.

The terms and conditions and privacy notices of the respective payment service providers apply to payment transactions and can be accessed within the respective websites or transaction applications. We also refer to these for the purpose of further information and the assertion of rights of withdrawal, access and other data subject rights.

• Types of data processed: Inventory data (e.g. names, addresses); payment data (e.g. bank details, invoices, payment history); contract data (e.g. subject matter of the contract, term, customer category); usage data (e.g. websites visited, interest in content, access times); meta, communication and procedural data (e.g. IP addresses, time information, identification numbers, consent status); contact data (e.g. email, telephone numbers).
• Data subjects: Customers. Prospective customers.
• Purposes of processing: Provision of contractual services and fulfilment of contractual obligations.
• Legal bases: Performance of a contract and pre-contractual enquiries (Art. 6(1) sentence 1 point (b) GDPR).

Further information on processing operations, procedures and services:

• Amazon Payments: Payment services (technical integration of online payment methods); Service provider: Amazon Payments Europe S.C.A. 38 avenue J.F. Kennedy, L-1855 Luxembourg; Legal bases: Performance of a contract and pre-contractual enquiries (Art. 6(1) sentence 1 point (b) GDPR); Website: https://pay.amazon.de/. Privacy policy: https://pay.amazon.de/help/201212490.
• American Express: Payment services (technical integration of online payment methods); Service provider: American Express Europe S.A., Theodor-Heuss-Allee 112, 60486 Frankfurt am Main, Germany; Legal bases: Performance of a contract and pre-contractual enquiries (Art. 6(1) sentence 1 point (b) GDPR); Website: https://www.americanexpress.com/de/. Privacy policy: https://www.americanexpress.com/de-de/firma/legal/datenschutz-center/online-datenschutzerklarung/.
• Apple Pay: Payment services (technical integration of online payment methods); Service provider: Apple Inc., Infinite Loop, Cupertino, CA 95014, USA; Legal bases: Performance of a contract and pre-contractual enquiries (Art. 6(1) sentence 1 point (b) GDPR); Website: https://www.apple.com/de/apple-pay/. Privacy policy: https://www.apple.com/legal/privacy/de-ww/.
• Giropay: Payment services (technical integration of online payment methods); Service provider: giropay GmbH, An der Welle 4, 60322 Frankfurt, Germany; Legal bases: Performance of a contract and pre-contractual enquiries (Art. 6(1) sentence 1 point (b) GDPR); Website: https://www.giropay.de. Privacy policy: https://www.giropay.de/rechtliches/datenschutzerklaerung/.
• Google Pay: Payment services (technical integration of online payment methods); Service provider: Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland; Legal bases: Performance of a contract and pre-contractual enquiries (Art. 6(1) sentence 1 point (b) GDPR); Website: https://pay.google.com/intl/de_de/about/. Privacy policy: https://policies.google.com/privacy.
• Klarna: Payment services (technical integration of online payment methods); Service provider: Klarna Bank AB (publ), Sveavägen 46, 111 34 Stockholm, Sweden; Legal bases: Performance of a contract and pre-contractual enquiries (Art. 6(1) sentence 1 point (b) GDPR); Website: https://www.klarna.com/de. Privacy policy: https://www.klarna.com/de/datenschutz.
• Mastercard: Payment services (technical integration of online payment methods); Service provider: Mastercard Europe SA, Chaussée de Tervuren 198A, B-1410 Waterloo, Belgium; Legal bases: Performance of a contract and pre-contractual enquiries (Art. 6(1) sentence 1 point (b) GDPR); Website: https://www.mastercard.de/de-de.html. Privacy policy: https://www.mastercard.de/de-de/datenschutz.html.
• PayPal: Payment services (technical integration of online payment methods) (e.g. PayPal, PayPal Plus, Braintree); Service provider: PayPal (Europe) S.à r.l. et Cie, S.C.A., 22-24 Boulevard Royal, L-2449 Luxembourg; Legal bases: Performance of a contract and pre-contractual enquiries (Art. 6(1) sentence 1 point (b) GDPR); Website: https://www.paypal.com/de. Privacy policy: https://www.paypal.com/de/webapps/mpp/ua/privacy-full.
• Visa: Payment services (technical integration of online payment methods); Service provider: Visa Europe Services Inc., London branch, 1 Sheldon Square, London W2 6TT, UK; Legal bases: Performance of a contract and pre-contractual enquiries (Art. 6(1) sentence 1 point (b) GDPR); Website: https://www.visa.de. Privacy policy: https://www.visa.de/nutzungsbedingungen/visa-privacy-center.html.

Provision of the online offering and web hosting

We process users' data in order to be able to provide them with our online services. For this purpose, we process the user's IP address, which is necessary in order to transmit the content and functions of our online services to the user's browser or end device.

• Types of data processed: Usage data (e.g. websites visited, interest in content, access times); meta, communication and procedural data (e.g. IP addresses, time information, identification numbers, consent status); content data (e.g. entries in online forms).
• Data subjects: Users (e.g. website visitors, users of online services).
• Purposes of processing: Provision of our online offering and user-friendliness; information technology infrastructure (operation and provision of information systems and technical devices (computers, servers, etc.).). Security measures.
• Legal bases: Legitimate interests (Art. 6(1) sentence 1 point (f) GDPR).

Further information on processing operations, procedures and services:

• Provision of the online offering on rented storage space: To provide our online offering, we use storage space, computing capacity and software that we rent or otherwise obtain from a corresponding server provider (also known as a "web host"); Legal bases: Legitimate interests (Art. 6(1) sentence 1 point (f) GDPR).
• Collection of access data and log files: Access to our online offering is logged in the form of so-called "server log files". The server log files may include the address and name of the web pages and files accessed, the date and time of access, the volume of data transferred, notification of successful access, browser type and version, the user's operating system, referrer URL (the previously visited page) and, as a rule, IP addresses and the requesting provider. The server log files may be used, on the one hand, for security purposes, e.g. to avoid server overload (in particular in the event of abusive attacks, so-called DDoS attacks) and, on the other hand, to ensure server utilisation and stability; Legal bases: Legitimate interests (Art. 6(1) sentence 1 point (f) GDPR). Erasure of data: Log file information is stored for a maximum of 30 days and then erased or anonymised. Data whose further retention is required for evidentiary purposes is exempt from erasure until the respective incident has been finally resolved.
• Email sending and hosting: The web hosting services we use also include the sending, receiving and storage of emails. For these purposes, the addresses of the recipients and senders as well as further information relating to the sending of emails (e.g. the providers involved) and the contents of the respective emails are processed. The aforementioned data may also be processed for the purpose of detecting SPAM. Please note that emails on the internet are generally not sent in encrypted form. As a rule, emails are encrypted in transit, but (unless a so-called end-to-end encryption procedure is used) not on the servers from which they are sent and received. We therefore cannot accept any responsibility for the transmission path of emails between the sender and receipt on our server; Legal bases: Legitimate interests (Art. 6(1) sentence 1 point (f) GDPR).

Registration, login and user account

Users can create a user account. As part of registration, users are informed of the required mandatory information, which is processed for the purpose of providing the user account on the basis of the fulfilment of contractual obligations. The data processed includes, in particular, the login information (user name, password and an email address).

When users make use of our registration and login functions and use the user account, we store the IP address and the time of the respective user action. This storage is based on our legitimate interests as well as those of users in protection against misuse and other unauthorised use. As a rule, this data is not passed on to third parties unless it is necessary to pursue our claims or there is a legal obligation to do so.

Users may be informed by email about events relevant to their user account, such as technical changes.

• Types of data processed: Inventory data (e.g. names, addresses); contact data (e.g. email, telephone numbers); content data (e.g. entries in online forms); meta, communication and procedural data (e.g. IP addresses, time information, identification numbers, consent status).
• Data subjects: Users (e.g. website visitors, users of online services).
• Purposes of processing: Provision of contractual services and fulfilment of contractual obligations; security measures; managing and responding to enquiries. Provision of our online offering and user-friendliness.
• Legal bases: Performance of a contract and pre-contractual enquiries (Art. 6(1) sentence 1 point (b) GDPR). Legitimate interests (Art. 6(1) sentence 1 point (f) GDPR).

Further information on processing operations, procedures and services:

• Registration with real names: Owing to the nature of our community, we ask users to use our offering only under their real names. This means that the use of pseudonyms is not permitted; Legal bases: Performance of a contract and pre-contractual enquiries (Art. 6(1) sentence 1 point (b) GDPR).
• No obligation to retain data: It is the users' responsibility to back up their data before the end of the contract once termination has taken place. We are entitled to irretrievably erase all of the user's data stored during the term of the contract; Legal bases: Performance of a contract and pre-contractual enquiries (Art. 6(1) sentence 1 point (b) GDPR).

Blogs and publication media

We use blogs or comparable means of online communication and publication (hereinafter "publication medium"). Readers' data is processed for the purposes of the publication medium only to the extent necessary for its presentation and for communication between authors and readers, or for security reasons. For the rest, we refer to the information on the processing of visitors to our publication medium within the scope of this privacy notice.

• Types of data processed: Inventory data (e.g. names, addresses); contact data (e.g. email, telephone numbers); content data (e.g. entries in online forms); usage data (e.g. websites visited, interest in content, access times); meta, communication and procedural data (e.g. IP addresses, time information, identification numbers, consent status).
• Data subjects: Users (e.g. website visitors, users of online services).
• Purposes of processing: Provision of contractual services and fulfilment of contractual obligations; feedback (e.g. collecting feedback via online form); provision of our online offering and user-friendliness; security measures. Managing and responding to enquiries.
• Legal bases: Legitimate interests (Art. 6(1) sentence 1 point (f) GDPR).

Further information on processing operations, procedures and services:

• Comments and contributions: When users leave comments or other contributions, their IP addresses may be stored on the basis of our legitimate interests. This is done for our security, in case someone leaves unlawful content in comments and contributions (insults, prohibited political propaganda, etc.). In such a case, we ourselves may be held liable for the comment or contribution and are therefore interested in the identity of the author.
  
  Furthermore, we reserve the right, on the basis of our legitimate interests, to process users' details for the purpose of spam detection.
  
  On the same legal basis, we reserve the right, in the case of surveys, to store users' IP addresses for the duration of the survey and to use cookies in order to avoid multiple votes.
  
  The personal information provided in the context of comments and contributions, any contact and website information as well as the content details are stored by us permanently until users object; Legal bases: Legitimate interests (Art. 6(1) sentence 1 point (f) GDPR).

Contact and enquiry management

When contacting us (e.g. by post, contact form, email, telephone or via social media) and in the context of existing user and business relationships, the details of the enquiring persons are processed insofar as this is necessary to respond to the contact requests and any requested measures.

• Types of data processed: Contact data (e.g. email, telephone numbers); content data (e.g. entries in online forms); usage data (e.g. websites visited, interest in content, access times); meta, communication and procedural data (e.g. IP addresses, time information, identification numbers, consent status).
• Data subjects: Communication partners.
• Purposes of processing: Contact requests and communication; managing and responding to enquiries; feedback (e.g. collecting feedback via online form). Provision of our online offering and user-friendliness.
• Legal bases: Legitimate interests (Art. 6(1) sentence 1 point (f) GDPR). Performance of a contract and pre-contractual enquiries (Art. 6(1) sentence 1 point (b) GDPR).

Further information on processing operations, procedures and services:

• Contact form: When users contact us via our contact form, email or other communication channels, we process the data communicated to us in this context in order to deal with the matter raised; Legal bases: Performance of a contract and pre-contractual enquiries (Art. 6(1) sentence 1 point (b) GDPR), legitimate interests (Art. 6(1) sentence 1 point (f) GDPR).

Communication via messenger

We use messengers for communication purposes and therefore ask you to note the following information on the functionality of the messengers, on encryption, on the use of communication metadata and on your options for objecting.

You can also contact us by alternative means, e.g. by telephone or email. Please use the contact options communicated to you or the contact options provided within our online offering.

In the case of end-to-end encryption of content (i.e. the content of your message and attachments), we would point out that the communication content (i.e. the content of the message and attached images) is encrypted end to end. This means that the content of the messages cannot be viewed, not even by the messenger providers themselves. You should always use an up-to-date version of the messengers with encryption activated so that the encryption of the message content is ensured.

However, we would additionally point out to our communication partners that, although the messenger providers cannot view the content, they can find out that and when communication partners communicate with us, and that technical information on the communication partners' device used and, depending on the settings of their device, also location information (so-called metadata) is processed.

Notes on legal bases: If we ask communication partners for permission before communicating with them via messenger, the legal basis for our processing of their data is their consent. Otherwise, if we do not ask for consent and they contact us on their own initiative, for example, we use messengers in relation to our contractual partners and in the context of contract initiation as a contractual measure and, in the case of other prospective customers and communication partners, on the basis of our legitimate interests in fast and efficient communication and in meeting our communication partners' needs for communication via messenger. We would also point out that we do not transmit the contact details communicated to us to the messengers for the first time without your consent.

Withdrawal, objection and erasure: You can withdraw consent you have given at any time and - This text section must be unlocked with a premium licence. - premiumtext premiumtext premiumtext premiumtext premiumtext premiumtext premiumtext premiumtext premiumtext premiumtext premiumtext premiumtext premiumtext premiumtext premiumtext premiumtext premiumtext premiumtext premiumtext premiumtext premiumtext premiumtext premiumtext premiumtext premiumtext premiumtext premiumtext premiumtext premiumtext premiumtext premiumtext premiumtext premiumtext premiumtext premiumtext premiumtext premiumtext premiumtext premiumtext premiumtext premiumtext premiumtext premiumtext premiumtext premiumtext premiumtext premiumtext premiumtext premiumtext premiumtext premiumtext premiumtext premiumtext premiumtext premiumtext premiumtext premiumtext premiumtext premiumtext premiumtext premiumtext premiumtext premiumtext premiumtext premiumtext premiumtext premiumtext premiumtext premiumtext premiumtext premiumtext premiumtext premiumtext premiumtext premiumtext premiumtext premiumtext premiumtext premiumtext premiumtext premiumtext premiumtext premiumtext premiumtext premiumtext premiumtext premiumtext premiumtext premiumtext premiumtext premiumtext premiumtext premiumtext premiumtext premiumtext premiumtext premiumtext premiumtext premiumtext premiumtext premiumtext premiumtext premiumtext premiumtext premiumtext premiumtext premiumtext premiumtext premiumtext premiumtext premiumtext premiumtext premiumtext premiumtext premiumtext premiumtext premiumtext premiumtext premiumtext premiumtext premiumtext premiumtext premiumtext

• Types of data processed: Contact data (e.g. email, telephone numbers); usage data (e.g. websites visited, interest in content, - This text section must be unlocked with a premium licence. - premiumtext premiumtext premiumtext ); meta, communication and procedural data (e.g. IP addresses, time information, identification numbers, - This text section must be unlocked with a premium licence. - premiumtext premiumtext premiumtext ).
• Data subjects: Communication partners.
• Purposes of processing: Contact requests and communication; direct marketing (e.g. by email or post).
• Legal bases: Consent (Art. 6(1) sentence 1 point (a) GDPR). Legitimate interests (Art. 6(1) sentence 1 point (f) GDPR).

Newsletter and electronic notifications

We send newsletters, emails and other electronic notifications (hereinafter "newsletter") only with the consent of the recipients or on the basis of a legal permission. If the contents of the newsletter are specifically described when registering for it, they are decisive for the users' consent. Otherwise, our newsletters contain information about our services and about us.

To subscribe to our newsletters, it is generally sufficient to provide your email address. However, we may ask you to provide a name, for the purpose of addressing you personally in the newsletter, or further details if these are necessary for the purposes of the newsletter.

Double opt-in procedure: Registration for our newsletter generally takes place in a so-called double opt-in procedure. This means that after registering, you will receive an email asking you to confirm your registration. This confirmation is necessary so that no one can register with someone else's email address. Newsletter registrations are logged in order to be able to prove the registration process in accordance with the legal requirements. This includes storing the time of registration and confirmation as well as the IP address. Changes to your data stored with the mailing service provider are also logged.

Erasure and restriction of processing: We may store unsubscribed email addresses for up to three years on the basis of our legitimate interests before erasing them, in order to be able to prove that consent was previously given. The processing of this data is limited to the purpose of a possible defence against claims. An individual request for erasure is possible at any time, provided that the former existence of consent is confirmed at the same time. In the case of obligations to permanently observe objections, we reserve the right to store the email address in a block list (so-called "blocklist") solely for this purpose.

The logging of the registration procedure is based on our legitimate interests for the purpose of proving that it was carried out properly. Insofar as we commission a service provider to send emails, this is done on the basis of our legitimate interests in an efficient and secure mailing system.

Contents:

Information about us, our services, promotions and offers.

• Types of data processed: Inventory data (e.g. names, addresses); contact data (e.g. email, telephone numbers); meta, communication and procedural data (e.g. IP addresses, time information, identification numbers, consent status); usage data (e.g. websites visited, interest in content, access times).
• Data subjects: Communication partners; users (e.g. website visitors, users of online services).
• Purposes of processing: Direct marketing (e.g. by email or post). Provision of contractual services and fulfilment of contractual obligations.
• Legal bases: Consent (Art. 6(1) sentence 1 point (a) GDPR).
• Option to object (opt-out): You can cancel your subscription to our newsletter at any time, i.e. withdraw your consent or object to further receipt. You will find a link to unsubscribe from the newsletter either at the end of each newsletter, or you can otherwise use one of the contact options given above, preferably email, for this purpose.

Further information on processing operations, procedures and services:

• Measurement of open and click rates: The newsletters contain a so-called "web beacon", i.e. a pixel-sized file that is retrieved from our server when the newsletter is opened or, if we use a mailing service provider, from its server. As part of this retrieval, technical information such as information about the browser and your system, as well as your IP address and the time of retrieval, is initially collected.
  
  This information is used for the technical improvement of our newsletter on the basis of the technical data or the target groups and their reading behaviour based on their retrieval locations (which can be determined with the help of the IP address) or the access times. This analysis also includes determining whether the newsletters are opened, when they are opened and which links are clicked. This information is assigned to the individual newsletter recipients and stored in their profiles until they are deleted. The evaluations serve us to recognise the reading habits of our users and to adapt our content to them or to send different content according to the interests of our users.
  
  The measurement of open rates and click rates as well as the storage of the measurement results in users' profiles - This text section must be unlocked with a premium licence. - premiumtext premiumtext premiumtext premiumtext premiumtext premiumtext premiumtext premiumtext premiumtext premiumtext premiumtext premiumtext premiumtext premiumtext premiumtext premiumtext premiumtext premiumtext premiumtext premiumtext premiumtext premiumtext premiumtext premiumtext premiumtext premiumtext premiumtext premiumtext premiumtext premiumtext premiumtext premiumtext premiumtext premiumtext premiumtext premiumtext premiumtext premiumtext premiumtext premiumtext premiumtext premiumtext premiumtext ; Legal bases: Consent (Art. 6(1) sentence 1 point (a) GDPR).
• Prerequisite for the use of free services: Consent to the sending of mailings may be made a prerequisite for the use of free services (e.g. access to certain content or participation in certain promotions). If users wish to make use of the free service without subscribing to the newsletter, we ask them to contact us.

Marketing communication via email, post, fax or telephone

We process personal data for the purposes of marketing communication, which may take place via various channels, such as email, telephone, post or fax, in accordance with the legal requirements.

Recipients have the right to withdraw consent given at any time or to object to marketing communication at any time.

After withdrawal or objection, we store the data required to prove the previous authorisation for contacting or sending for up to three years after the end of the year of the withdrawal or objection, on the basis of our legitimate interests. The processing of this data is limited to the purpose of a possible defence against claims. On the basis of the legitimate interest in permanently observing the withdrawal or objection of users, we also store the data required to avoid renewed contact (e.g., depending on the communication channel, the email address, telephone number, name).

• Types of data processed: Inventory data (e.g. names, addresses); contact data (e.g. email, telephone numbers).
• Data subjects: Communication partners.
• Purposes of processing: Direct marketing (e.g. by email or post).
• Legal bases: Consent (Art. 6(1) sentence 1 point (a) GDPR). Legitimate interests (Art. 6(1) sentence 1 point (f) GDPR).

Prize draws and competitions

We process the personal data of participants in prize draws and competitions only in compliance with the relevant data protection provisions, insofar as the processing is contractually necessary for the provision, conduct and handling of the prize draw, the participants have consented to the processing, or the processing serves our legitimate interests (e.g. in the security of the prize draw or in protecting our interests against misuse by possibly recording IP addresses when prize draw entries are submitted).

If participants' entries are published in the context of prize draws (e.g. as part of a vote or presentation of the prize draw entries or the winners, or reporting on the prize draw), we would point out that the names of the participants may also be published in this context. Participants may object to this at any time.

If the prize draw takes place within an online platform or a social network (e.g. Facebook or Instagram, hereinafter referred to as the "online platform"), the terms of use and privacy provisions of the respective platforms also apply. In these cases, we would point out that we are responsible for the information provided by participants in the context of the prize draw and that enquiries regarding the prize draw are to be directed to us.

Participants' data is erased as soon as the prize draw or competition has ended and the data is no longer required to inform the winners or because no further queries regarding the prize draw are to be expected. As a rule, participants' data is erased no later than 6 months after the end of the prize draw. Winners' data may be retained for longer, e.g. in order to answer queries about the prizes or to fulfil the prize obligations; in this case, the retention period depends on the type of prize and is, for example, up to three years for goods or services, e.g. in order to be able to handle warranty cases. Furthermore, participants' data may be stored for longer, e.g. in the form of reporting on the prize draw in online and offline media.

If data has also been collected for other purposes in the context of the prize draw, its processing and the retention period are governed by the privacy notices for that use (e.g. in the case of a newsletter subscription as part of a prize draw).

• Types of data processed: Inventory data (e.g. names, addresses); content data (e.g. entries in online forms); meta, communication and procedural data (e.g. IP addresses, time information, identification numbers, consent status).
• Data subjects: Prize draw and competition participants.
• Purposes of processing: Conducting prize draws and competitions.
• Legal bases: Performance of a contract and pre-contractual enquiries (Art. 6(1) sentence 1 point (b) GDPR).

Surveys and questionnaires

We conduct surveys and questionnaires in order to collect information for the respective communicated purpose of the survey or questionnaire. The surveys and questionnaires we conduct (hereinafter "surveys") are evaluated anonymously. Personal data is processed only insofar as this is necessary for the provision and technical implementation of the surveys (e.g. processing the IP address in order to display the survey in the user's browser or to enable the survey to be resumed with the help of a cookie).

• Types of data processed: Contact data (e.g. email, telephone numbers); content data (e.g. entries in online forms); usage data (e.g. websites visited, interest in content, access times); meta, communication and procedural data (e.g. IP addresses, time information, identification numbers, consent status).
• Data subjects: Communication partners. Participants.
• Purposes of processing: Feedback (e.g. collecting feedback via online form).
• Legal bases: Legitimate interests (Art. 6(1) sentence 1 point (f) GDPR).

Further information on processing operations, procedures and services:

• Google Forms: Creation and evaluation of online forms, surveys, feedback sheets, etc.; Service provider: Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland; Legal bases: Legitimate interests (Art. 6(1) sentence 1 point (f) GDPR); Website: https://www.google.de/intl/de/forms; Privacy policy: https://policies.google.com/privacy; Data processing agreement: https://cloud.google.com/terms/data-processing-addendum. Basis for third-country transfers: EU-US Data Privacy Framework (DPF), Standard contractual clauses (https://cloud.google.com/terms/eu-model-contract-clause).

Web analytics, monitoring and optimisation

Web analytics (also referred to as "reach measurement") serves to evaluate the visitor flows of our online offering and may include behaviour, interests or demographic information about visitors, such as age or gender, as pseudonymous values. With the help of reach analysis, we can, for example, recognise at what time our online offering or its functions or content are used most frequently or invite reuse. We can also understand which areas require optimisation.

In addition to web analytics, we may also use testing procedures, e.g. to test and optimise different versions of our online offering or its components.

Unless otherwise stated below, profiles, i.e. data aggregated for a usage process, may be created for these purposes and information may be stored in a browser or on an end device and read from it. The information collected includes, in particular, the websites visited and the elements used there, as well as technical information such as the browser used, the computer system used and information on usage times. If users have consented to the collection of their location data by us or by the providers of the services we use, location data may also be processed.

Users' IP addresses are also stored. However, we use an IP masking procedure (i.e. pseudonymisation by shortening the IP address) to protect users. In general, no clear user data (such as email addresses or names) is stored in the context of web analytics, A/B testing and optimisation, but rather pseudonyms. This means that neither we nor the providers of the software used know the actual identity of the users, but only the information stored in their profiles for the purposes of the respective procedures.

• Types of data processed: Usage data (e.g. websites visited, interest in content, access times); meta, communication and procedural data (e.g. IP addresses, time information, identification numbers, consent status).
• Data subjects: Users (e.g. website visitors, users of online services).
• Purposes of processing: Reach measurement (e.g. access statistics, recognition of returning visitors); profiles with user-related information (creation of user profiles). Provision of our online offering and user-friendliness.
• Security measures: IP masking (pseudonymisation of the IP address).
• Legal bases: Consent (Art. 6(1) sentence 1 point (a) GDPR).

Further information on processing operations, procedures and services:

• Google Analytics: We use Google Analytics to measure and analyse the use of our online offering on the basis of a pseudonymous user identification number. This identification number does not contain any unique data, such as names or email addresses. It serves to assign analysis information to an end device in order to recognise which content users have accessed within one or several usage processes, which search terms they have used, whether they have accessed it again or interacted with our online offering. The time of use and its duration are also stored, as well as the sources of the users who refer to our online offering and technical aspects of their end devices and browsers.
  In doing so, pseudonymous profiles of users are created with information from the use of various devices, whereby cookies may be used. Google Analytics does not log or store individual IP addresses for EU users. However, Analytics provides coarse geographic location data by deriving the following metadata from IP addresses: city (and the derived latitude and longitude of the city), continent, country, region, subcontinent (and ID-based counterparts). For EU traffic, IP address data is used solely for this derivation of geolocation data before being immediately deleted. It is not logged, is not accessible and is not used for any further purposes. When Google Analytics collects measurement data, all IP lookups are performed on EU-based servers before the traffic is forwarded to Analytics servers for processing; Service provider: Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland; Legal bases: Consent (Art. 6(1) sentence 1 point (a) GDPR); Website: https://marketingplatform.google.com/intl/de/about/analytics/; Security measures: IP masking (pseudonymisation of the IP address); Privacy policy: https://policies.google.com/privacy; Data processing agreement: https://business.safety.google/adsprocessorterms/; Basis for third-country transfers: EU-US Data Privacy Framework (DPF), Standard contractual clauses (https://business.safety.google/adsprocessorterms); Option to object (opt-out): Opt-out plugin: https://tools.google.com/dlpage/gaoptout?hl=de, settings for the display of advertisements: https://myadcenter.google.com/personalizationoff. Further information: https://business.safety.google/adsservices/ (types of processing and data processed).

Online marketing

We process personal data for the purposes of online marketing, which may include, in particular, the marketing of advertising space or the display of advertising and other content (collectively referred to as "content") based on the potential interests of users, as well as the measurement of its effectiveness.

For these purposes, so-called user profiles are created and stored in a file (so-called "cookie"), or similar procedures are used by means of which the information about the user relevant to the display of the aforementioned content is stored. This information may include, for example, content viewed, websites visited, online networks used, but also communication partners and technical information such as the browser used, the computer system used and information on usage times and functions used. If users have consented to the collection of their location data, this may also be processed.

Users' IP addresses are also stored. However, we use available IP masking procedures (i.e. pseudonymisation by shortening the IP address) to protect users. In general, no clear user data (such as email addresses or names) is stored in the context of the online marketing procedure, but rather pseudonyms. This means that neither we nor the providers of the online marketing procedures know the actual identity of the users, but only the information stored in their profiles.

The information in the profiles is usually stored in the cookies or by means of similar procedures. These cookies can generally also be read later on other websites that use the same online marketing procedure, analysed for the purpose of displaying content, and also supplemented with further data and stored on the server of the online marketing procedure provider.

In exceptional cases, clear data may be assigned to the profiles. This is the case, for example, if users are members of a social network whose online marketing procedure we use and the network links the users' profiles with the aforementioned information. Please note that users may enter into additional agreements with the providers, e.g. by giving consent during registration.

As a rule, we only have access to aggregated information about the success of our advertisements. However, in the context of so-called conversion measurements, we can check which of our online marketing procedures have led to a so-called conversion, i.e., for example, to the conclusion of a contract with us. Conversion measurement is used solely to analyse the success of our marketing measures.

Unless otherwise stated, please assume that the cookies used are stored for a period of two years.

• Types of data processed: Usage data (e.g. websites visited, interest in content, access times); meta, communication and procedural data (e.g. IP addresses, time information, identification numbers, consent status).
• Data subjects: Users (e.g. website visitors, users of online services).
• Purposes of processing: Reach measurement (e.g. access statistics, recognition of returning visitors); tracking (e.g. interest-based/behavioural profiling, use of cookies); marketing; profiles with user-related information (creation of user profiles). Conversion measurement (measuring the effectiveness of marketing measures).
• Security measures: IP masking (pseudonymisation of the IP address).
• Legal bases: Consent (Art. 6(1) sentence 1 point (a) GDPR). Legitimate interests (Art. 6(1) sentence 1 point (f) GDPR).
• Option to object (opt-out): We refer to the privacy notices of the respective providers and the options to object (so-called "opt-out") stated for the providers. If no explicit opt-out option has been stated, you have the option of disabling cookies in your browser settings. However, this may restrict functions of our online offering. We therefore additionally recommend the following opt-out options, which are offered in summary form for the respective regions:
  
  a) Europe: https://www.youronlinechoices.eu.
  b) Canada: https://www.youradchoices.ca/choices.
  c) USA: https://www.aboutads.info/choices.
  d) Cross-regional: https://optout.aboutads.info.

Further information on processing operations, procedures and services:

• Google Ads and conversion measurement: Online marketing procedure for the purpose of placing content and advertisements within the service provider's advertising network (e.g. in search results, in videos, on websites, etc.) so that they are displayed to users who have a presumed interest in the advertisements. In addition, we measure the conversion of the advertisements, i.e. whether users have taken them as an occasion to interact with the advertisements and use the advertised offers (so-called conversion). However, we only receive anonymous information and no personal information about individual users; Service provider: Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland; Legal bases: Consent (Art. 6(1) sentence 1 point (a) GDPR), legitimate interests (Art. 6(1) sentence 1 point (f) GDPR); Website: https://marketingplatform.google.com; Privacy policy: https://policies.google.com/privacy; Basis for third-country transfers: EU-US Data Privacy Framework (DPF); Further information: Types of processing and data processed: https://business.safety.google/adsservices/. Data processing terms between controllers and standard contractual clauses for third-country transfers of data: https://business.safety.google/adscontrollerterms.
• Google AdSense with personalised advertisements: We use the Google AdSense service with personalised advertisements, with the help of which advertisements are displayed within our online offering and we receive remuneration for their display or other use; Service provider: Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland; Legal bases: Consent (Art. 6(1) sentence 1 point (a) GDPR); Website: https://marketingplatform.google.com; Privacy policy: https://policies.google.com/privacy; Basis for third-country transfers: EU-US Data Privacy Framework (DPF); Further information: Types of processing and data processed: https://business.safety.google/adsservices/. Data processing terms for Google advertising products: information on the services, data processing terms between controllers and standard contractual clauses for third-country transfers of data: https://business.safety.google/adscontrollerterms.

Customer reviews and rating procedures

We participate in review and rating procedures in order to evaluate, optimise and promote our services. If users rate us or otherwise provide feedback via the participating rating platforms or procedures, the general terms and conditions or terms of use and the privacy notices of the providers also apply. As a rule, rating also requires registration with the respective providers.

In order to ensure that the persons submitting a rating have actually made use of our services, we transmit, with the customer's consent, the data required for this purpose regarding the customer and the service used to the respective rating platform (including name, email address and order number or item number). This data is used solely to verify the authenticity of the user.

• Types of data processed: Contract data (e.g. subject matter of the contract, term, customer category); usage data (e.g. websites visited, interest in content, access times); meta, communication and procedural data (e.g. IP addresses, time information, identification numbers, consent status).
• Data subjects: Customers; users (e.g. website visitors, users of online services).
• Purposes of processing: Feedback (e.g. collecting feedback via online form). Marketing.
• Legal bases: Legitimate interests (Art. 6(1) sentence 1 point (f) GDPR).

Presences on social networks (social media)

We maintain online presences within social networks and, in this context, process users' data in order to communicate with the users active there or to offer information about us.

We would point out that users' data may be processed outside the European Union in this context. This may give rise to risks for users because, for example, it could make it more difficult to enforce users' rights.

Furthermore, users' data within social networks is usually processed for market research and advertising purposes. For example, usage profiles can be created on the basis of users' usage behaviour and the resulting interests of users. The usage profiles can in turn be used, for example, to place advertisements within and outside the networks that presumably correspond to the users' interests. For these purposes, cookies are usually stored on users' computers, in which the usage behaviour and interests of users are stored. Furthermore, data may also be stored in the usage profiles independently of the devices used by users (in particular if users are members of the respective platforms and are logged in to them).

For a detailed description of the respective forms of processing and the options to object (opt-out), we refer to the privacy policies and information provided by the operators of the respective networks.

Also in the case of requests for information and the assertion of data subject rights, we would point out that these can be asserted most effectively with the providers. Only the providers have access to users' data and can take appropriate measures and provide information directly. If you nevertheless require assistance, you can contact us.

• Types of data processed: Contact data (e.g. email, telephone numbers); content data (e.g. entries in online forms); usage data (e.g. websites visited, interest in content, access times); meta, communication and procedural data (e.g. IP addresses, time information, identification numbers, consent status).
• Data subjects: Users (e.g. website visitors, users of online services).
• Purposes of processing: Contact requests and communication; feedback (e.g. collecting feedback via online form). Marketing.
• Legal bases: Legitimate interests (Art. 6(1) sentence 1 point (f) GDPR).

Further information on processing operations, procedures and services:

• Instagram: Social network; Service provider: Meta Platforms Ireland Limited, Merrion Road, Dublin 4, D04 X2K5, Ireland; Legal bases: Legitimate interests (Art. 6(1) sentence 1 point (f) GDPR); Website: https://www.instagram.com. Privacy policy: https://instagram.com/about/legal/privacy.
• Facebook pages: Profiles within the social network Facebook; Service provider: Meta Platforms Ireland Limited, Merrion Road, Dublin 4, D04 X2K5, Ireland; Legal bases: Legitimate interests (Art. 6(1) sentence 1 point (f) GDPR); Website: https://www.facebook.com; Privacy policy: https://www.facebook.com/about/privacy; Basis for third-country transfers: EU-US Data Privacy Framework (DPF), Standard contractual clauses (https://www.facebook.com/legal/EU_data_transfer_addendum); Further information: We are jointly responsible with Meta Platforms Ireland Limited for the collection (but not the further processing) of data from visitors to our Facebook page (so-called "fan page"). This data includes information on the types of content users view or interact with, or the actions they take (see under "Things you and others do and provide" in the Facebook Data Policy: https://www.facebook.com/policy), as well as information about the devices used by users (e.g. IP addresses, operating system, browser type, language settings, cookie data; see under "Device information" in the Facebook Data Policy: https://www.facebook.com/policy). As explained in the Facebook Data Policy under "How do we use this information?", Facebook also collects and uses information to provide analytics services, so-called "Page Insights", to page operators so that they can gain insights into how people interact with their pages and with the content associated with them. We have concluded a special agreement with Facebook ("Information about Page Insights", https://www.facebook.com/legal/terms/page_controller_addendum), which regulates in particular which security measures Facebook must observe and in which Facebook has agreed to fulfil data subject rights (i.e. users can, for example, submit requests for information or erasure directly to Facebook). The rights of users (in particular to information, erasure, objection and complaint to the competent supervisory authority) are not restricted by the agreements with Facebook. Further information can be found in the "Information about Page Insights" (https://www.facebook.com/legal/terms/information_about_page_insights_data). The joint responsibility is limited to the collection by and transmission of data to Meta Platforms Ireland Limited, a company based in the EU. The further processing of the data is the sole responsibility of Meta Platforms Ireland Limited, which concerns in particular the transmission of the data to the parent company Meta Platforms, Inc. in the USA.
• Pinterest: Social network; Service provider: Pinterest Europe Limited, 2nd Floor, Palmerston House, Fenian Street, Dublin 2, Ireland; Legal bases: Legitimate interests (Art. 6(1) sentence 1 point (f) GDPR); Website: https://www.pinterest.com. Privacy policy: https://policy.pinterest.com/de/privacy-policy.
• X: Social network; Service provider: Twitter International Company, One Cumberland Place, Fenian Street, Dublin 2 D02 AX07, Ireland; Legal bases: Legitimate interests (Art. 6(1) sentence 1 point (f) GDPR). Privacy policy: https://twitter.com/privacy, (Settings: https://twitter.com/personalization).
• YouTube: Social network and video platform; Service provider: Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland; Legal bases: Legitimate interests (Art. 6(1) sentence 1 point (f) GDPR); Privacy policy: https://policies.google.com/privacy; Basis for third-country transfers: EU-US Data Privacy Framework (DPF). Option to object (opt-out): https://myadcenter.google.com/personalizationoff.

Plugins and embedded functions and content

We integrate functional and content elements into our online offering that are obtained from the servers of their respective providers (hereinafter referred to as "third-party providers"). These may be, for example, graphics, videos or city maps (hereinafter uniformly referred to as "content").

The integration always requires that the third-party providers of this content process the users' IP address, since without the IP address they could not send the content to their browser. The IP address is therefore necessary for the display of this content or these functions. We endeavour to use only content whose respective providers use the IP address solely to deliver the content. Third-party providers may also use so-called pixel tags (invisible graphics, also known as "web beacons") for statistical or marketing purposes. The "pixel tags" can be used to evaluate information such as visitor traffic on the pages of this website. The pseudonymous information may also be stored in cookies on the user's device and may contain, among other things, technical information about the browser and operating system, referring websites, time of visit and other information about the use of our online offering, and may also be linked to such information from other sources.

• Types of data processed: Usage data (e.g. websites visited, interest in content, access times); meta, communication and procedural data (e.g. IP addresses, time information, identification numbers, consent status); inventory data (e.g. names, addresses); contact data (e.g. email, telephone numbers); content data (e.g. entries in online forms); event data (Facebook) ("event data" is data that can be transmitted by us to Facebook, e.g. via the Facebook pixel (via apps or by other means), and that relates to persons or their actions; this data includes, for example, information about visits to websites, interactions with content, functions, installations of apps, purchases of products, etc.; the event data is processed for the purpose of forming target groups for content and advertising information (custom audiences); event data does not include the actual content (such as comments written), no login information and no contact information (i.e. no names, email addresses and telephone numbers). Event data is deleted by Facebook after a maximum of two years, and the target groups formed from it upon deletion of our Facebook account).
• Data subjects: Users (e.g. website visitors, users of online services).
• Purposes of processing: Provision of our online offering and user-friendliness; marketing. Profiles with user-related information (creation of user profiles).
• Legal bases: Consent (Art. 6(1) sentence 1 point (a) GDPR). Legitimate interests (Art. 6(1) sentence 1 point (f) GDPR).

Further information on processing operations, procedures and services:

• Facebook plugins and content: Facebook social plugins and content - These may include, for example, content such as images, videos or texts and buttons with which users can share content from this online offering within Facebook. The list and appearance of the Facebook social plugins can be viewed here: https://developers.facebook.com/docs/plugins/ - We are jointly responsible with Meta Platforms Ireland Limited for the collection or receipt in the course of a transmission (but not the further processing) of "event data" that Facebook collects by means of the Facebook social plugins (and embedding functions for content) that are executed on our online offering, or receives in the course of a transmission, for the following purposes: a) display of content and advertising information that corresponds to the presumed interests of users; b) delivery of commercial and transaction-related messages (e.g. addressing users via Facebook Messenger); c) improvement of ad delivery and personalisation of functions and content (e.g. improving the recognition of which content or advertising information presumably corresponds to the interests of users). We have concluded a special agreement with Facebook ("Controller Addendum", https://www.facebook.com/legal/controller_addendum), which regulates in particular which security measures Facebook must observe (https://www.facebook.com/legal/terms/data_security_terms) and in which Facebook has agreed to fulfil data subject rights (i.e. users can, for example, submit requests for information or erasure directly to Facebook). Note: If Facebook provides us with metrics, analyses and reports (which are aggregated, i.e. do not contain information on individual users and are anonymous to us), this processing does not take place within the framework of joint responsibility, but on the basis of a data processing agreement ("Data Processing Terms", https://www.facebook.com/legal/terms/dataprocessing) , the "Data Security Terms" (https://www.facebook.com/legal/terms/data_security_terms) and, with regard to processing in the USA, on the basis of standard contractual clauses ("Facebook EU Data Transfer Addendum", https://www.facebook.com/legal/EU_data_transfer_addendum). The rights of users (in particular to information, erasure, objection and complaint to the competent supervisory authority) are not restricted by the agreements with Facebook; Service provider: Meta Platforms Ireland Limited, Merrion Road, Dublin 4, D04 X2K5, Ireland; Legal bases: Consent (Art. 6(1) sentence 1 point (a) GDPR); Website: https://www.facebook.com; Privacy policy: https://www.facebook.com/privacy/policy/. Basis for third-country transfers: EU-US Data Privacy Framework (DPF).
• Pinterest plugins and content: Pinterest plugins and content - These may include, for example, content such as images, videos or texts and buttons with which users can share content from this online offering within Pinterest; Service provider: Pinterest Inc., 635 High Street, Palo Alto, CA, 94301, USA; Legal bases: Legitimate interests (Art. 6(1) sentence 1 point (f) GDPR); Website: https://www.pinterest.com. Privacy policy: https://policy.pinterest.com/de/privacy-policy.
• YouTube videos: Video content; Service provider: Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland; Legal bases: Consent (Art. 6(1) sentence 1 point (a) GDPR); Website: https://www.youtube.com; Privacy policy: https://policies.google.com/privacy; Basis for third-country transfers: EU-US Data Privacy Framework (DPF). Option to object (opt-out): Opt-out plugin: https://tools.google.com/dlpage/gaoptout?hl=de, settings for the display of advertisements: https://myadcenter.google.com/personalizationoff.

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